Our History

Originally built in 1984, Southern Oklahoma Livestock Auction in Ada, Oklahoma began as a new and modern facility that quickly became a regional center for cattle trade. The market was built from nothing into a booming market that at one time ranked 2nd in the state of Oklahoma in sales volume. The founders, Forest Simpson and Ted Clark, were a team that will never be equaled. In 1995, the founders sold the market. SOLA has had 4 owners since that time. The National Livestock Companies that headquarter at the Oklahoma National Stockyards in Oklahoma City, OK, have owned the market since 2003.

The current managers are Robert York and Eddie Wollenberg who began management of the market in September 2016.

Eddie serves as our General Manager. He grew up in the salebarn business and was trained by legends of the industry. He currently makes his home in Payne, Oklahoma with his wife Kristi, daughter Emma, son Cole and son C. D. The family farms and runs stocker cattle. Eddie is also a bi-vocational pastor serving at Antioch Baptist Church.

Robert York serves as the LLC Manager for SOLA, LLC and helps manage the business and financial affairs of the company. Robert is a native of the Ada, Oklahoma. He was raised around the ranching business thanks to family members who taught him about hard work and integrity in business. Robert also serves as CEO of some companies in which the National Livestock companies play a management and ownership role including Superior Livestock Auction, OKC West, and the National Livestock Credit Corporation.

By providing new services, constant innovation, and attention to customer service, SOLA hopes to continue a legacy that was begun in 1984. Every customer counts and we thank you all for trusting your livestock consignment to our market.

Our Mission

Our definition of customer service means constantly thinking about our customers and how we can make things more convenient. It also means helping to deliver the highest returns possible to your ranching operation through our services.

At SOLA, Every Customer Counts. We are located in Pontotoc County, Oklahoma. Our area is comprised of mainly smaller cow calf herds. Calves from our area play a very important role in the stocker industry across Oklahoma and other states. We want to help you gain added value to your calf crop in any way possible.

Our feeding program will promote a good fill-up for your calves before sale.

We contact buyers weekly before sale day to make certain that our seats are filled with buyers to compete for your cattle.

Through our cow procurement program, we can offer solid genetics to replace older cows in your herd. Procurement of bulls from the top producers in the US can also be arranged if you need our assistance.

SOLA plans to create several value-added calf sales where a good vaccination program can bring greater value for your calves when exposed through enhanced advertising to a group of program buyers.

Every Customer Counts. Thank you for trusting us with your consignment.


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©2020 Southern Oklahoma Livestock Auction

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